This "dairy milk chip" ice cream is apparently made with "FRESH FULL CREAM MILK..." "CREAMY VANILLA FLAVOURED ICE CREAM WITH CHIPS OF DAIRY MILK MILK CHOCOLATE" (sic). That's nine mentions milk, cream or dairy and only one of chocolate. I've always thought the emphasis Cadbury puts on the milk in their chocolate is a bit odd when milk isn't expensive or exciting, but I suppose I would think differently if I'd grown up during the Depression. Though wasn't wasn't cocoa scarce and expensive then too?
Maybe it's because there is a perception that milk is good for you but cocoa isn't? It's like the way Kinder Surprise talks about their chocolate having "more milk and less cocoa" as though that was a feature rather than a bug. But then they also proudly announce that their "chocolate is Kinder" (the German word for "children"). They may as well call it Soylent Brown.
But I digress. Cadbury Dairy Milk Chip icecream is creamy and delicious. Instead of choc chips it actually has crunchy pieces of chocolate through the ice cream, as though somebody had crumbled a Flake into it. This gives it a much more interesting texture than normal choc chip ice cream. It is the chocolate that makes it good, though, not the cow juice.