With a tagline claiming 'genuinely superior chocolate', you would expect John Adams to be a good bar of choice. The packaging definitely suggests so. Simple, yet effective, it emphasizes that the ingredients are all organic, and on the back, states everything comes from Fair Trade Sources. If you buy this £2.79 70g bar, you are doing your bit for the planet and the people.
Wrapped inside tin foil to keep fresh, once opened, you are presented with a beautiful glossy bar that suggests excellent tempering. Unfortunately, this is where all the positive aspects end.
John Adams 39% milk chocolate is described to be 'full flavoured with hints of cream and caramel'. That is about as true as the tagline. I could not detect any of these elements. In fact, I had trouble even tasting chocolate. Cream suggests a slow melt that you want to enjoy at a leisurely pace, but that did not happen here. No melt for me. It was basically bite and swallow because I basically didn't want in my mouth any longer than possible. The 'caramel' flavour that is suggested is nothing more than sugar. That is all I could taste, despite it coming third on the list of ingredients.
Despite using quality products, something is seriously lacking with this bar. John Adams does dark chocolate bars as well, which include 70% plain, lemon, orange, and marzipan & almond, but based on my first experience I won't be going back for another try.