If that mantra "Have a break, have a Kit Kat" is familiar to you, then we're on the right page. This advertising slogan was created in 1958. Yes I am referring to that very same chocolate wafer biscuit bar that is referred to as the Kit Kat. All good, it is still around. Rowntree did trademark this brand name, and was originally named after a box of chocolates in the 1920's. The Kit Kat chocolate bar started to become successful in the UK in the 1940's, and from there this chocolate product was exported to Australia, Canada, Ireland and South Africa. The Kit Kat was officially launched in the marketplace in 1934.
A new promotional display at a supermarket in Sydney City
On this, a factory worker at Rowntree put in a suggestion in the staff suggestion box to come up with a chocolate treat of four fingers, to allow a man to take some to work easily in a pack.
Kit Kat Chunky, launched in 1999.
The Kit Kat was initially created by Rowntree, an English based company. Nestle purchased Rowntree in 1988, and today Nestle continues to manufacture this popular chocolate treat worldwide with the exception of the USA. In America this particular chocolate product is made by the Hershey's company under license. Upon the sale of the Rowntree company to Nestle, this agreement had to stay in tact.
More, and more.
The original Kit Kat began with three, and now four layers of chocolate in a biscuit wafer base. The original milk chocolate flavour was (and still is) the essence of Kit Kat's success.
Such a treat
Since these humble beginnings, the Kit Kat has evolved into a tiny two-piece chocolate bar, as well as a chunky bar range that was introduced into Australia in the late 1990's - in 1999 actually. Today the flavours have expanded. Today the Kit Kat can also come in cookies and cream, caramel and mint to name. The Kit Kat Orange range made its debut to UK residents in 1996.
A glimpse of other Kit Kat Chunky flavours
Special supermarket deals continue for the Kit Kat. When the driver reviver program was around in peak times (think Christmas and Easter to name); every driver received a treat sized Kit Kat bar with a hot drink of their choice. This has been phased out since. Many Australians have come to know the Kit Kat that way, in addition to the catchy marketing slogan already mentioned.