Bahlsen is a German biscuit company founded in 1889. I only just learn about Bahlsen recently after spotting a new product at my local supermarket. PiCK UP! bars were first launched in 1999, and although the pack of five that picked from the shelf said 'I'm New', I cannot see any difference from the original.
Described as 'a mouth-watering slab of thick milk chocolate sandwiched between two crisp biscuits', I can confirm that the chocolate definitely lives up to - and goes beyond - expectation. It has a distinctive creamy taste that makes it stand out from other chocolate of this calibre.
I was a bit disappointed with the biscuit, however, as I thought it lacked flavour. It also lacked the fun factor of the beloved British Bourbon biscuits, which easily separate from their chocolate cream filling to allow for deconstruction and licking. That didn't stope me from getting through three bars in one go, though.