Seed&Bean are the fun company behind their chocolate which is a mix of fruit and dark, organic, chocolate.
I recently picked up one their bars, in somewhat of a daze I'll admit, when rushing through WholeFoods. I initially picked it up because I saw the organic mark and pink wrapper (I thought it was raspberry filled milk chocolate), and threw it into my basket.
Only once I got home did I realise I had in fact purchased Coconut and Raspberry Extra Dark Chocolate (£2.49). I was somewhat annoyed, but also intrigued because I like dark chocolate, but had never tried it mixed with coconut and raspberry.
I was slightly anxious, but once unwrapped, the bar is a relatively standard bar of dark chocolate, or at least it looks it.
Instead of dessicated coconut pieces, which I was dreading, the chocolate is infused with Philippine coconut oil and contains almost 40 crushed organic raspberries, blended with cocoa from Sao Tome, West Africa.
Thus, this Seed&Bean was surprisingly good; the combination of dark chocolate and raspberries is always something I've abhorred, but now that I've tried it, I think I have a new favourite flavour. The sharp tart nature of the crushed raspberries works very well with the only slightly bitter dark chocolate (66%).
I would say it has slightly misleading packaging, and compared with some other brands, it is quite plain, but that is the precise reason I picked it up. Often I've tried chocolates which are packaged oh so prettily, or have outlandish designs which have caught my attention, but in those cases the chocolate has failed in taste and texture. Aesthetic is great, but without any substance it is a complete waste of money.
With Seed&Bean however, they deliver on both style and substance. I do think we eat with our eyes, but the simple packaging is simple for a reason - it states what is inside and lets the chocolate speak for itself, so to speak.
All handmade in England, their chocolate is fairtrade too, so you're doing your 'bit', by buying a Seed&Bean bar.